Brand Marketing and Communication Manager, APAC

Requisition ID
2021-9046
# of Openings
1
Job Location(s)
North Point Hong Kong
Travel
20-30%
Education
Bachelor's Degree, Master's Degree, Post Grad
Position Type
Full Time
Category
Marketing

Overview

Brand and communications share a common goal; to champion the Cook brand and culture to both internal and external audiences. The primary focus of this role is to work closely with the global brand team, global and regional communications teams and regional leadership to be the voice of that region, working to drive brand and communications activities, in line with the business and brand strategies.

Responsibilities

  1. Oversee Regional Brand and Communication activities that promote, enhance, and protect the organisation's culture and brand.
  2. Work with Communications & Brand leadership teams to identify and agree globally aligned project goals, priorities, key deliverables and timelines, in line with the Business & Brand strategies.
  3. Implement internal and external brand campaigns in line with regional customer facing team priorities, ensure that key messages are integrated consistently across all channels.
  4. Connect and support regional communications (internal and external) teams to ensure alignment to regional and global priorities.
  5. Support regional executives with internal and external communication.
  6. Support global activities in the region including but not limited to;
    - Branding Cook facilities and environments
    - Brand ambassadors, alignment/communication and training
    - Employer Brand activities
    - CSR, Equity Task Force and Community Engagement activities
  7. Be the voice for the region at global brand strategy planning and activities.
  8. Be a key driver of regional brand councils and be part of the global brand council.
  9. Work with the agency to create content as needed in the region.
  10. Maintain a strong understanding of the company structure, business and brand strategies, and key stakeholder groups both globally and regionally.

Qualifications

  1. Bachelor's degree in Marketing, Communications or related field.
  2. A minimum of 5 years of experience in a similar role.
  3. Strong understanding of Brand and Communication principles.
  4. Experience of managing teams and influencing within an organization.
  5. Fluent in Mandarin.
  6. Proficiency in oral and written skills.
  7. Exceptional analytical, communication, presentation, problem-solving and interpersonal skills.
  8. Exceptional organizational/planning and leadership skills.
  9. Strong work ethic and positive attitude.
  10. Good leadership and teamwork abilities.
  11. Proficiency in Microsoft Office and Adobe creative products is preferred.
  12. Maintain company quality and quantity standards.
  13. Excellent problem solving skills.
  14. Ability to work in collaborative and independent work situations and environments with minimal supervision.
  15. This position needs to be based in Hong Kong. 

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